Fiat 500 electric receives two new versions inspired by music and beauty (Photo: Divulgação/Fiat)
In an effort to revive its electric 500 in North America, Fiat’s marketing scheme introduced two new products, inspired by music and beauty.
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The music-inspired version reproduces the black and white of sheet music with its exterior paint in Tuxedo Black color and interior upholstery in a cream tone.
This minimalist aesthetic combined with the chrome strip on the car’s side and wheels with a complex design bring an air of class worthy of a red carpet.
(Photo: Divulgação/Fiat)
The seven-speaker sound system was designed by JBL and adjusted by the legendary Italian tenor Andrea Bocelli. Furthermore, the stereo system has been programmed in four distinct locations, which can make the 500e’s cabin sound like a real recording studio.
The beauty-inspired version, on the other hand, is painted in Rose Gold color and features a similar cream-toned interior. The model can be seen in a recent commercial starring singer Jennifer Lopez.
(Photo: Divulgação/Fiat)
Both new models, Inspired by Beauty and Inspired by Music, cost $37,595 and include a vinyl-coated dashboard, door sill protection plates, heated external mirrors, chrome details, and heated front seats.
Fiat has also equipped both with more driver assistance technology, including 360-degree external parking sensors, blind-spot monitoring, automatic high beams, and adaptive cruise control (ACC) with lane centering.
(Photo: Divulgação/Fiat)
